Our approach to creation: Artistic Intelligence!

We've always wanted to be at the forefront of lighting technology, just like LEDs since 2005. We strive to be at the forefront of all industrial and creative technologies, always choosing the most efficient and aesthetically pleasing.

In terms of production, our LEDs are constantly evolving, and we now exceed 200 lm/W, while our competitors said, when we started, that we would never exceed 100 lm/W.

Our drivers have evolved, and intelligent management has become miniaturized. For festive lighting, we use aluminum, which is infinitely recyclable. We introduced Neonflex for crosspieces. For the most complex modules, we use laser cutting, and so on, with all the solutions the industry makes available to us, to create better and ever more beautiful products.

The same is true for artistic creation. In recent years, we've been using design software and creating illustrations from photos. Today, we're constantly searching for the best solutions to allow clients to better visualize their desires. Of course, we use AI as an extension of creativity and to highlight the work done in our offices.

Every image, every detail, every creation you see here is born from a spark of imagination. Our process always starts with ideas: sketches in our minds, stories we want to tell, emotions we want to capture. These concepts are born from us, shaped by our creativity and guided by our vision.

To give form to these ideas, we use a set of modern tools that others might call "artificial intelligence." But for us, it's not about intelligence, but about art. That's why we call it "Artistic Intelligence."

Artistic Intelligence is the bridge between imagination and creation. It's a way of painting with light, shaping with words, and designing with infinite possibilities. The technology is not the artist: it's simply the canvas, the brush, the camera. True art lies in the vision, the choices, and the story behind each creation.

Our work isn't generated; it's written. What you see isn't the product of a machine, but of intention, inspiration, and heart. The tool may be digital, but the creativity is entirely human.

Welcome to our world of Artistic Intelligence, where ideas become visuals and imagination knows no bounds.